The Future of Podcasting: AI-Powered Planning, Smart Repurposing & Automation Secrets (Ft. Slobodan Manic ‘Sunny’ of PodPacer)
Tired of spending endless hours figuring out how to get your podcast content to work harder for you? Imagine having a tool that not only generates engaging show notes tailored to your voice, but also repurposes your episodes for maximum reach—all while freeing up time to focus on what you love: creating great conversations.
In this episode 53 of Podcasting Tech, host Mathew Passy sits down with Slobodan Manic, aka Sunny, co-founder of PodPacer and host of the No Hacks Podcast. Sunny pulls back the curtain on how he transformed his own podcast—and sanity—by leveraging AI to supercharge show prep, automate content marketing, and make each episode resonate far beyond its original release.
Whether you’re chasing a more professional workflow, struggling with guest research, or looking to multiply your podcast’s impact on SEO and social media, this episode is packed with actionable insights you won’t want to miss.
Tune in now to discover:
- How Pod Pacer streamlines episode planning and promotion, giving you back precious hours each week.
- Real-life strategies for using AI to mimic your own voice and style in written content.
- Tips on automating tedious podcasting workflows—without sacrificing creativity.
- Essential advice on the fine line between using and abusing AI in podcasting.
In This Episode We Cover:
Sunny’s Start in Podcasting: Sunny recounts his pivot from web development to podcast hosting during the pandemic, driven by a desire to build his professional network and connect with industry figures he admired. {00:01:26 – 00:02:43}
Finding Your Style: The struggle between scripting and improvisation—Sunny reveals how he experimented to strike the perfect balance, landing on an approach that feels authentic for him and his guests. {00:02:43 – 00:03:53}
The Pain Point that Sparked Pod Pacer: Sunny shares the story of interviewing 17 conference speakers in just 34 days, and how the lack of prep time led him to develop an AI-powered tool to automate guest research, outline creation, and question generation. {00:04:20 – 00:06:19}
How Pod Pacer Works: Learn how Pod Pacer transcribes your episodes, detects your unique tone of voice, and churns out a variety of content (show notes, social media posts, newsletters, blogs, and more), customized for your podcast’s style and needs. {00:06:19 – 00:08:18}
Making AI Your Copilot, Not Your Boss: Sunny and Mathew discuss the importance of not blindly trusting AI, insisting on human review for all AI-generated content, and using prompt engineering to let ChatGPT teach you how to get the best results. {00:08:18 – 00:13:34}
Anecdotes & Measurable Differences: Sunny shares tangible evidence that using Pod Pacer enhanced his guest experience, deepened interview quality, and made episode promotion by guests more likely. {00:13:34 – 00:15:37}
Tune and discover how to unlock Podcast Growth with AI including Sunny’s go-to can’t-miss podcasts listens such as Bad Friends (comedy), Behind the Bastards (historical deep-dives), and Real Dictators (narrative history)—perfect companions for a long run.
Resources & Links Mentioned:
- PodPacer.com – Try Pod Pacer free for 7 days!
- No Hacks Podcast
- Connect with Slobodan ‘Sunny’ Manic on LinkedIn
- Recommended Automation Tools: Zapier, Make.com
- Podcasts: [Bad Friends],
Don’t miss future episodes—Subscribe to Podcasting Tech on your favorite platform and join the conversation!
Got feedback or want to share your success using Pod Pacer? Leave us a rating, a review, or connect on social media—links are in the Show Notes
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Welcome to Podcasting Tech, a podcast that equips busy entrepreneurs
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engaged in podcasting with proven and cost effective solutions
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for achieving a professional sound and appearance. I'm Matthew
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Passe, your host and a 15 year veteran in the podcasting space.
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We'll help you cut through the noise and offer guidance on software and hardware
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that can elevate the quality of your show. Tune in weekly for
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insightful interviews with tech creators, behind the scenes studio tours and
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strategies for podcasting Success. Head to podcastingtech.com
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to subscribe to this show on YouTube or your favorite podcast platform and
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join us on this exciting journey to unlock the full potential of your
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podcast. Taking you out to Portugal
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today and checking out a new product that will help podcasters with their
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podcast and creating not just that original content, but more
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content to, you know, spread it out into the world, boost your SEO,
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boost your marketing. Very excited chatting with social media Slobodan
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Manic, AKA Sunny. He is the co founder
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of Pod Pacer. That's the platform we'll be talking about a little bit. And he
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is the co host of the. Excuse me, he is the host, not co
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host. He's just a co founder and he's the host of the no Hacks podcast.
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Sonny, thank you for joining me today. Thanks so much, Matthew. It was a
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wonderful intro. Almost like I don't know the person you were talking about, but yeah,
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it's great to be here. Awesome to be here. It was wonderful until I got
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the title wrong. But yeah, it's a Monday, come
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on. So you've been in development and you've been working on the
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web for a long time, but you also have your own podcast.
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So I'm just curious. Let's talk about your foray into
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podcasting. Like what interested you in the space and creating content in the
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first place. And then we'll talk about what led you to the development of Podpacer.
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Yeah, so I started web development in 2007 or 8. I
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don't even remember. It was. It was a while ago. That's just a fact. The
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podcast I started 2021 and most people started
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their podcast during the pandemic like that. That was the absolute peak
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was 2020 and 2021. The reason I started it,
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I wanted to build a personal professional network.
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Personal slash, professional network. And I thought it's the pandemic
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if I don't get them now when they're not going to conference. The people
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I studied from literally whose courses I was taking and all that
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stuff, if I don't get them now when they're at home with
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time, it might never happen. So I just started reaching out to people
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whose courses I was taking years prior. And most of them said, yes,
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they want to be on the podcast. And, you know, one thing led to another.
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It's four years later, still going strong, 200 episodes
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in, and yeah, it's a fun, fun journey.
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Very nice. I'm, I'm curious and I'm sure some of this is going to lead
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into what, you know, what led to the creation of podpacer. But
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what were some of your early challenges when you first started podcasting? What were some
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of the things you're like, oh my God, what am I doing? But you
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sort of learn from and mastered along the way. The most painful one
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was how much of the episode needs to be scripted versus
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improvised. And there's always that fine line
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you have to walk between scripted and improvised. The first few
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were fully scripted. When I say fully
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scripted, I meant make it seem like it's a dialogue, but
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it's actually scripted. And I was horrible because I'm not a professional actor or
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a voice actor or anything like that. So I think a few were not even
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published. But yeah, that. Finding the
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balance between scripted and improvised was a
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very, very difficult thing for me getting started because I had no idea
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the way it was supposed to be done. When the answer really is just
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try. If it doesn't feel right, try differently. If it doesn't
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feel right, try differently. Until you just figure out what feels good to you.
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Because there's no one answer for every single podcast in podcast, as you know.
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I'm sure I love that. And yes, that's always been my advice. The beauty
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of podcasting is you can pretty much do whatever you want and
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try new things. I love people who experiment with the medium and
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create new formats and ways of telling stories.
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So I love that piece of advice. So now you're doing the podcast and now
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what was it that led you to start to
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plan out and create this platform POD Pacer? Right.
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I have a story I love to tell everyone. So
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one thing I did last year was I partnered with two conferences to interview their
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speakers, help them promote all that stuff. And most of those
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speakers were people I never really met. They're in the same industry
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I was always covering, but it's just new people. One conference was really about
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finding new voices and giving them the spotlight. So I had to interview,
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long story short, 17 people in 34 days while I had a full time job
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and, you know, preparing the interview, researching the guest having a
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structured outline, having a list of questions to ask. If you don't,
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you're just disrespectful to the guests. That's the way I feel and I didn't want
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to do that and I did not have the time to do it properly. So
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I just being a semi retired web
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developer at the time, I just started talking to ChatGPT almost like
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a therapist. And I know, how can we get this done? What
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are the solutions for this? And once I broke it down, what I wanted and
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what, what I needed to create,
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ChatGPT wrote the whole thing. I built a prototype myself. And
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the most basic idea was I have a guest bio, I have some of
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their previous interviews or article they wrote or LinkedIn post or whatever it is. I
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need to feed that into the machine and I need to tell
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the brain, the AI, what the outline template is like,
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which section I have with how many questions, how long it is, all that stuff.
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And it just gives me an outline with the right questions to ask at the
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right time. That simple. That, that was like the, the, the
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first prototype of working prototype of Pod Facer. And
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it did help me get through those 17 interviews in 34 days.
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Because if I had to research everything, I, I wouldn't just show up and say,
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hey, tell me about yourself. And you know, you know when, when you start, when
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you listen to a podcast episode and the, the host only says, why don't you
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explain me who you are, what you know, they're kind of winging it. So I
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wanted to have good questions for my guest. I wanted to show respect to my
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guest, and that's why I built that first version of the tool. This was
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summer last year. All right, so the idea with Pod
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Pacer is you feed it your
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show, you feed it what you want to do, and it can
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help you not just with planning your episodes, but then
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also with promoting your content beyond
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just the standard, you know, title show notes that
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we have to use when we're uploading this to our podcast hosting site. Right. I
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love, I love that you said have to use like the, the emphasis on have
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to. Because everyone hates writing those show notes. I mean, not hate,
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maybe a harsh word, but no one loves writing. Most of us
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loathe the process. You're right. Let's be honest. Yes. So, yes, this is a
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feature we added a few months ago where essentially
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once your episode is out, because when you, when you create an account with
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podpacer, you can enter your RSS feed and then we know every time you have
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a new episode. Basically we transcribe the episode and
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based on that episode and based on what the podcast is about and what
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everything we know about the podcast, we write 20, 30
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different content units. A blog post, a LinkedIn post,
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a newsletter snippet, show notes, all that stuff. It
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happens automatically. The tool Thoughtbaser will transcribe the episode and then
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write all of it. And the beauty of it is because, you know,
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AI can never do your tone of voice, all that stuff. Well, if it's
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learning literally from your voice, yes, it can. It knows the way you speak
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and it can write show notes the way you would speak those show
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notes during an episode. So it's, it
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saves a lot of time. That, that, that's really what it is. Something we added
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a few weeks ago is you can create your own custom types of content.
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So let's say you want to have an Instagram caption
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or whatever else, you can just say, hey, I want you to also create
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this and this and this and this. Here are some good examples of what that
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should look like. You're just copying some good content pieces that are
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in that format. And then every time it processes an episode, it will create
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whatever you want it to create and you can just use it. How
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do you get it to really one, how do you get it to really know
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our voice and you know
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what our typical tone is? And then also how do we know if
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that's effective? Right, like, yes, this sounds like me. I
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am not very good at marketing though. So how do we like, you know,
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reconcile those two things of trying to have it match but also have it be
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effective? That's an excellent question. And yes, everyone thinks
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that's the thing with AI, Even if it gets your tone of voice, maybe you
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don't like your tone of voice. Like this is basically what you're saying and you
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think it should be different. Well, the
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only way to know is to check and make sure it is. But what we
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have is a, is a follow up feature. So if it writes, let's say, a
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LinkedIn post, you can say, hey, I like this and this and this, but can
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you change this? And then we'll rewrite it, it will try again and it will
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get closer to what you want. So how do you know what's going to work?
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Well, you don't. But if, if it can analyze a Full transcript
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of 30 or 60 minutes of you talking, it will know
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the way you talk, essentially. And that way it's
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closer than just going to ChatGPT and say, hey, this is a transcript. Write a
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blog post or write a LinkedIn post, and then it's going
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to be sounding the same way that every single chatgpt created content sounds.
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Unless you give a specific prompt, which is basically what we do. We have specific,
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very accurate prompts to create those pieces of content.
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What are some of the prompts that you think are
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the most effective? Like, right, anybody can go to ChatGPT
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and say, make me show notes, make me a LinkedIn post. Right?
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Like that part is right. Anybody can do that. A monkey can do
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that. What are the types of prompts or what is the type
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of language that we should be using in
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order to make these actually effective, though?
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So I'm going to give you almost a cop
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out answer, but just bear with me, it's a good answer because this is
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when I changed the way I prompted this. It kind of transformed everything for me.
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When you want ChatGPT to write something for you, let's say you wanted to write.
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Don't say, I want you to write a blog post. Just ask, hey,
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if I wanted you to write a blog post for me, what are the
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details you want me to have in my prompts to help you create the
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best possible output? And it will come up with a list of like five to
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10 questions usually. And, and if you just write your prompt based on
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that. So have ChatGPT help you write the
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prompt. You don't need any more help than that.
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So you're actually asking ChatGPT how to. Use ChatGPT
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a hundred, because who knows better than ChatGPT?
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Yes. Wow. It's transformed. It just
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completely changes the way you think about ChatGPT. And
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instead of looking at it as a black box, as almost like an
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employee that you say, hey, process this and give it back when it's done, it's
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more of a copilot where you go back and forth and you ask ChatGPT
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if I want to use this feature of you, what
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are the instructions for me? How do I use that feature? So we're
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just guessing if I want to write myself a blog post without
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this process, how do I know it's good, that prompt?
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But If I ask ChatGPT, it will tell me, hey, how
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long is it? Who is the audience? What are you trying to achieve? What
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is the tone? And sure, you can write all of that in your prompt
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without ChatGPT helping you, but it's so much
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easier when you have a list to go through and then simply instruct ChatGPT
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what to do. So when it comes to the episode planning because,
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you know, I'm sure there are lots of people out there who are using programs
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like this to plan their episodes as well as to help, you know, promote them
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after the fact. But you were talking about, you know, feeding the machine
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information about your guest and maybe past episodes, maybe things they've written. How
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much of that do we have to do versus how much of that are you
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basically asking the AI to do for you?
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So the feeding of the AI is something that the
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user has to do and this is by choice. And this is, we don't, you
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know, remember the Notebook LM thing where, you know, you just click and there's a
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podcast coming out. It was a hot thing in November. I hate
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it. So this is not, this is the opposite of that. This is where you.
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Podpacer is basically an assistant for those who don't have
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research assistants. So you find your previous three
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episodes about the topic you're covering or what your guest was
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on previously, and you just feed that podpacer will
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transcribe them, process and extract talking points and
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questions to ask your guests. So this is not a self driving car. This
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will never be a self driving car. I hate the idea of a podcast
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being fully AI generated. And I can
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get into that. I don't, I don't think we have enough time for me to
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talk about how much I hate that as a concept. Because if, if
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the person putting it out didn't listen to it, why would anyone listen to it?
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This is an assistant that helps you with the research, that will help
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you when you have a guest say, hey, remember six months ago you were on
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that podcast and you talked about this concept. Can we explore that
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a little bit deeper? That's what podbaser is trying to achieve
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and not automate and like fully AI. I just, I
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don't like that at all. So take us through your
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show and what, what has been the
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difference in performance before you started using
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AI and specifically Pod Baser versus what it's looking
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like today? So it's not scientific, but
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I don't have, like, you need a lot more data for, to be statistically significant
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and all that. But when I started using podpacer, this was season two of
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my podcast was from September to December last year. This is when I really
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started. I had 10 guests and eight guests
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afterwards have sent me an email to say the questions were amazing
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without me telling them what it is without me telling them anything. So for
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me, that's significantly more than ever before because I
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was never before able to go through three hours of audio
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or video, whatever my guest was talking about previously, and
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have the best possible questions. This is, this will help you get to that point.
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And you know, you know when you have a guest and their eyes light up
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and because you asked them something and they go, how did you know that, man?
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That. That feeling as a podcast was just precious. All
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right, so it's definitely anecdotally helped you be a better podcaster. What about on the
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flip side? Have you seen any metrics or any
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actual, like, gains in your numbers that, you know,
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really reinforce that what you're doing here is working? I think it's
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made it significantly easier for my guests to share the materials from the
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podcast because if they feel like you really treated them
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well, it's more likely. Again, this is anecdotal. This is,
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it's several, dozens of episodes. Your experience. Yes, from my experience,
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it is significantly easier to connect your guest with your
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guest on a deeper level if the questions are really, really
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something that they like talking about, that they have talked about in the past that
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you can get into a deeper conversation over. And
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that will make the guest promoting the episode much
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easier. And we all know how important that is. If you have a guest,
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like you have a great guest and they don't even share the episode when you're
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done. It's not amazing. Yeah,
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it is always very frustrating when you put your heart and soul into something and
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you're really excited because you grab that big name guest and, you know, you put
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it out there and then it's crickets from the guests and it's like they forgot
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about you altogether. Even though, you know, oftentimes they promise you the
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moon and the stars and everything else, life just happens.
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I wouldn't blame the game. They just forget about it, like you said. Oh, yeah,
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right. Like, and often you interview someone and maybe that interview doesn't air for a
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few weeks or in some cases a few months. Right. Like, it's not always their
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fault. Although in some cases it's just a matter of,
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you know, this wasn't that interesting to me and so they
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didn't promote it the way that you wanted them to or, or whatever, you
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know, the reasons might be. But so maybe this will help you with getting those
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big name guests to be impressed by you and to actually go out and
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start sharing what it is that you're doing. Well, as a reminder, you should definitely
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go and check out podpacer.com they have
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a seven day free trial, but they have three plans you can sign up for,
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put your show in there, test it out, take it for a spin, see you
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like about it, and then, you know, let
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Sonny know what you think and how it works and give them some
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feedback. I'm sure they're always looking for ways to improve it. As a reminder, we
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are chatting with Slobanon Sunny Manich. He is the
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co founder of Pod Pacer and the host of the no
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Hacks podcast. Sonny, before we let you go, there's questions that
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we like to ask every podcaster come on the show and I'll be curious to
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get your take on it, coming from your background of
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software development and really kind of deep diving into this. And that
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question is, is there something in podcasting where
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you would like to see even more improvement? Could it be
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from recording, production, distribution,
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discoverability, listening? Right, like anywhere from the, from
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the podcaster to podcast consumer standpoint, where you're
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like, man, this is the next issue I want to tackle. So
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I was worried I would not have a good answer because of the way questions
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started, but. Improve your workflows, people, as
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podcasters, we're sort of almost like an
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analog old school kind of industry, like radio style interviews, all that stuff.
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There's so much room for improvements and using AI
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not to replace the creativity, but to replace the boring parts. And I don't mean
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just Pod Baser, that can help you with some parts of it, but improve.
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Just document your workflow with every single episode and you know, take
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a pen, pencil, type it out, whatever you want and just mark the parts
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that can be automated that without even paying for an assistant, that can be
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automated with simple workflows like Make.com or
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Zapier or whatever. Let's say you record and when
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the recording is done, you want to email your guest automatically to thank them. You
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can set that up, that, that can be easily done, easily automated, and
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we never do that. Like no one ever emails their guest unless they
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do it in the next hour. So why not set up an automation for that?
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Why not set up an automation and this is easy to set up. I'll be
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posting a lot about this on my LinkedIn in the future. Set up an
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automation that transcribes the interview, analyzes it, and then
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writes a simple draft of an email to thank the guest. Find like key
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moments and whatever, put it in your draft folder automatically.
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You review it at the end of the day, change whatever you want to change
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and send that email. It's that easy. It's super
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easy. The important step there is that you have to review it,
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right? Always. Always. I don't trust AI. I will never trust
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AI blindly. I hope no one ever does. Yes. And I have an AI based
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product and I just said that. No, I love
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that honesty and I love that, you know, that's really, really solid advice for people.
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I think there is a line between
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using AI and relying or abusing AI
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that, you know, obviously there's a lot of the latter going on in the world
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today, and when it happens, it's very obvious and you know, it's going to make
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you look kind of silly. On the tech stack, is there
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some service or piece of equipment that
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either you've seen out there that you're like, oh, I got to get my hands
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on it, or you're like, man, I wish somebody would make this. That would make
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again, any aspect of podcasting easier, more convenient, right?
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I. I wish someone would. And this is POD based, is not this. It might
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be in the future. I wish some. I don't know if you use descript for
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editing or anything like that. They have that underlord feature that helps you
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kind of helps. It's bad. It's really, really bad at writing the. The content
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and all that. It's good when it's good, but it's horrible when
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it's bad. I wish someone would create something like that that
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has your entire podcast as its knowledge base.
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So if it's writing a social snippet for this episode, I wanted
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to know which five episodes or three episodes in the past it can
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refer to. I don't, I don't. I don't think
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episode is one content piece is something that you can get
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great results with. It need to know. It needs to know the background of your
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podcast, the previous episodes, the description of the podcast, all that stuff, and take that
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into account. We're trying to build something like that with Pod Pacer. It's not quite
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there yet, but I wish there was a sort of like a
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ChatGPT specifically for your podcast. You know, you
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say that and I'm pretty sure we talked to somebody who was trying to work
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on that, or I've seen some platforms that are kind of delving into that
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space of analyzing your entire library
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to give you, you know, enhanced understanding and
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analytics and. Right. Like discover your voice and things like that. So
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I got to go back and remember what it was. But I've definitely
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heard that before, and I'm pretty sure there are some folks who are thinking about
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that and making moves in that space.
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And then, of course, the Question we ask everybody is what are some podcasts that
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you are listening to right now that you will not let
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a new episode go by without? There are two and they have
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nothing to do with my work. They have nothing to do. One is Bad Friends.
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It's a comedy podcast. It's one of the top 2030
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podcasts in the world, week to week, depending on the week. It's two
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comedians that should not work be working together as a co
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host, but it just works. The chemistry is just unreal. So Bad
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Friends with Andrew Santino and Bobby Bobby Lee. The other one is behind
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the Bastards. I'm. I'm a sucker for side stories
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in history. So they cover historical profile like bad people
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in history who have, who people don't even don't
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know enough about. So that. And let's say the third
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one, the Real Dictators, which it's a great narrative podcast that I hope
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everyone checks out. So those three are also. I only listen to podcasts
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when I run and those are just the perfect length for my long runs.
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So that's why I noticed there's a little bit of a theme in the kind
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of stuff you listen to. Should we be worried? I mean, Bad
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Friends, that's like, that's why I opened it, why I led with
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Bad Friends and then went to the other two. But yeah,
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I don't like alternative history or conspiracies
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and all that, but I like just the lesser known side of history, let's put
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it that way. Very interesting. I might have a couple of suggestions for it that'll
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tell you all fair. I would love to hear that. Yeah. All
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right, well, I can't remember them, so I'm going to look them up while we're
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chatting. But as a reminder to everybody, please, please check out
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podpacer.com check out the no Hacks
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podcast and, and as Sonny was mentioning, he's going to be
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putting a lot more stuff on LinkedIn. We'll have a link to his LinkedIn profile
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here in the Show Notes so you can connect and follow with him. We have
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been chatting with Slobodan Manic, AKA Sunny.
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It's been a pleasure, sir. Thanks for joining us. Pleasure, Matthew, thanks so much.
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Thanks for joining us. Today on Podcasting Tech, there are links to all
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the hardware and software that help power our guest content and
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podcast tech available in the Show Notes and on our website
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at podcastingtech. Com. You can also subscribe to the show on
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your favorite platform, connect with us on social media, and even leave a rating and
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review while you're there. Thanks. And we'll see you next time on
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Podcasting Tech.