Building Attorney Podcast Networks for Targeted Local Search and Client Growth

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Gonna take you down to Belize as we are chatting with

 

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Dennis DM Meader. He is the founder and CEO

 

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of The Legal Podcast Network. You can find more

 

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about them at the legalpodcastnetwork.com. Dennis or excuse me,

 

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DM. Thank you so much for joining me today. Thank you. Don't worry. It it

 

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it's taken some of my family years to get it, so only took you one

 

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try. So I appreciate it. I I will do my best to stay consistent.

 

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No guarantees, though. So so you have the podcast

 

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legal network. I'm curious. How did you get to

 

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the spot of wanting to help lawyers

 

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and, you know, publish podcasts on behalf of lawyers into

 

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this network format? So I have

 

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a background in marketing. I've done it about thirty years. Basically, my whole

 

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career, I I went to college for theology

 

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and ended up on, like, a sales floor, you know, phone sales,

 

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ended up in advertising phone sales, loved it,

 

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then got into entrepreneurship. I'd been an entrepreneur as a

 

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teenager. Couple different things that I did where I that's how I you

 

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know, I never had, like, a job job. I'd worked at Burger King a little

 

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while, but I always made money, though. So

 

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as I got into marketing, then through the

 

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years, I learned probably about

 

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probably about eight years into my career, I guess, I learned how much I

 

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enjoyed working with, lawyers. And

 

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so although I'd done marketing and to come up with some concepts, I learned

 

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pretty quickly, like, I like white collar. I like the realtors, the mortgage brokers,

 

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the insurance agents. And then everyone's like, well, lawyers are tough. And then, you

 

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know, I'm the kind of person I'm like, you tell me it's tough. They're like,

 

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they're tough, but they got money. And I'm like, well, I'll try them. And

 

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so, like, I was like, I started selling them, and I, you know,

 

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excelled with it. And what I like about attorneys, and I say this a hundred

 

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times. I say this every time I talk about because they're why attorneys?

 

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They are typically taught to work off of logic

 

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versus emotion. And so when you are

 

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discussing selling to them, whatever, however you wanna

 

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say it, if you, you know, you don't you don't wanna

 

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use sales tactics. You don't wanna come at them

 

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with, you know, you know, if if if you buy you know, if I could

 

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bring you five clients a month, how would that change your life? And those sort

 

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of sales tactics that are out there. Sell me this pen. Right? Yeah.

 

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Exactly. Exactly. So, you know,

 

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should I send this to the to your house or your yacht? You know, that

 

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sort of thing. So although with attorneys. Anyway, so

 

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the so I got into selling him, and what I liked about it

 

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was I could have a

 

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discussion without it turning into an argument. So I

 

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could say, well, I hear what you're saying, but what about this? And, like,

 

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blue collar guys would be just like, shut up. You don't know what you're talking

 

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you you don't tell me how to run my business. You know? Whereas with an

 

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attorney, if you presented them with a piece of logic, they would

 

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go, And then, like, you could, you know, kinda make it make sense. And

 

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then if you did, then more often than not, I found that they would

 

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say, alright. I'll give it a try. They tend to have more finances,

 

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so I like that about them. So I've worked with attorneys for

 

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over twenty years. I've done social with them. I've

 

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done you know? I mean, you run the gamut of what's happened in digital,

 

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obviously, SEO, PPC, you know,

 

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all of that kind of stuff, kind of like a legal match sort of

 

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program. It was a small competitor to legal match. That's actually how I got into

 

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selling them is a small competitor with legal match back in the day.

 

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And I was like, I went from selling $50 donations

 

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to 3 to $500 ads to

 

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$5,000, you know, a month

 

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packages to lawyers. And I was just like, why would I go back

 

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to selling $500 packages when I can sell

 

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$5,000 packages? And, you know, and

 

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so that's how I've worked with them for for years. And

 

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then my last company,

 

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my partner bought me out. We were it was time to re renew our agreement

 

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because he had had an exist existing company. He had about

 

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70 not quite 80 clients, 78 or something like that, doing

 

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a little under a million a year. I came in and,

 

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we put together an agreement. It was a five year agreement. And in five

 

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years, I grew his company where he he had been around nine years at the

 

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time. I grew his company from, 78

 

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clients to almost 500, from less than a

 

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mil to over 5,000,000 a year.

 

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And he had people in his ear basically saying, why are you paying this guy

 

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all this money? All he does is is run the team. You could just replace

 

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him. And so he bought me out for pennies on the dollar because we were

 

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running under the, you know, contract that we had put together years ago,

 

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which is fine. You know? I'm an entrepreneur. I have a book of

 

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ideas. I always tell people, if you're an entrepreneur, take everything

 

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away from an entrepreneur. Give them a laptop and an Internet connection, and in

 

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three days, they'll have a new business. And in thirty days, they'll be in the

 

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same place they were. So that's kinda what happened. I

 

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just was like, I know I I'm on work with attorneys.

 

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I understand them. I've been working with them for years, and I love

 

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podcasting. I had a podcast that I did back in

 

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Austin, and we can go into that in a little bit. But

 

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that's kind of how I got into it with attorneys. And, really, for

 

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me, podcasting for attorneys isn't about

 

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building an audience. It is about

 

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reaching their ideal client at the right time.

 

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And so for them, you know, we do almost all FAQ twenty

 

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minute podcasts. We provide the host. We come up with the the

 

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questions, and then the attorney just answers the questions. And then we

 

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use that to scale Google, use YouTube, all of that. So when

 

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somebody types in what happens during to a

 

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to a second home during a divorce, my attorney is the

 

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one answering it with a YouTube video or an FAQ page

 

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on his on his website. So we go after question based

 

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search. Some people call it long it used to be called long tail, then it

 

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was called, question based search. I guess now they're rebantering

 

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it rebrand rebranding it as

 

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answer engine optimization, which is just the same thing. It's

 

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just basically answering questions instead of showing up for just

 

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like divorce lawyer Houston. Well, and it's all, how do I

 

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hack search? Right? How do I get in front of eyeballs when people are trying

 

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to find me or find what I offer?

 

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So not only do you help lawyers

 

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produce podcasts and and put out content, but you have this

 

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network. And so I I guess that means you've pulled all these

 

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lawyer shows. Like, are they all from one firm? Are they all in similar industries,

 

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or is it really just any lawyer with a show is on the

 

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network and we, you know, all you know, a rising

 

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tide lifts all ships kind of a thing. It's it's kind of that way,

 

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I I would say. The other thing that we're able to do is build relationships

 

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between people. For example, we have kind of our first

 

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collaborative series of two of our clients that is in production right

 

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now. One is a IP patent trademark firm,

 

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and then the other guy because we also we don't just work with lawyers. We

 

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work with companies who work with lawyers because we have a database of

 

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200,000 attorneys that we market to. We have an opt in

 

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daily email for prac law practice marketing and management

 

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with about 35 to 40,000 attorneys in it that it's about a

 

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three to five minute read. So we can take, you know,

 

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a like this like, the two that I'm talking about. He's a he has

 

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an AI system that he's built for law firms

 

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to help them run more efficiently to identify their weaknesses. And

 

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so he has a show on our network, and so now he's got this, like,

 

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really cool AI thing. And now he's working with the our IP

 

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patent trademark client, and the two of them together are doing

 

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a series of shows. And so that's the kind of thing that we're able to

 

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do. And then we're building this just this database

 

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of, like, when you land on our home page and we're building

 

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this out right now. We have our YouTube page, and that's got hundreds of

 

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videos and thousands of shorts. But on our home

 

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page, it's podcast for lawyers and podcast for

 

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clients. And you can actually click and see all the shows for lawyers, but you

 

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can also click and click and be like, okay. I'm in California,

 

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and I need a divorce lawyer, and it'll show you all of the divorce

 

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lawyers and their podcasts in California. And

 

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then, you know, you could look and be like, oh, okay. The because we do

 

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them by counties or jurisdictions. So we'll be like, oh, okay. Well, I'm in

 

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Riverside County. This is the attorney for Riverside County. They click on it. They

 

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go, and they see all the shows, the podcast that that attorney

 

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has done. So that's how we're kinda building and kinda

 

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spidering everything together through our website, through

 

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YouTube, through Google, and kinda using, like

 

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you said, the the rising tide lifts all shifts. That's

 

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interesting. I that's a interesting feature, that ability to

 

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search for the right attorney for the right thing in the right

 

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area, and then see all the different places where,

 

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they've appeared on, you know, various, pieces of content.

 

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I I imagine that that technology

 

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to do that, is somewhat proprietary, but I bet you there

 

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would be lots of people who would be interested in replicating that for their networks.

 

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I I'm curious with, you know, you being

 

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multifaceted. Right? You like I said, YouTube and podcasts and

 

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and search and Google and all this other stuff. There's been this huge

 

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debate about the YouTube versus the audio only

 

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podcasting world. As a network, which do you

 

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find is better for your

 

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shows and for growth, YouTube

 

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or or, like, podcast network features? And and what

 

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are the YouTube features maybe that that really help networks?

 

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So I would say, certainly, YouTube.

 

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And it's very simple. I think, you know, you and I were kinda talking about

 

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this. Everyone says the green room, but it's just before we hit

 

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record. Right? But we were talking about this in the green

 

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room. And, you know, with YouTube,

 

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first of all, it's owned by Google. So by producing

 

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that content, we're feeding the beast, but

 

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we're also creating very specialized

 

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content that what does Google want? It wants local

 

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relevant content that people are going to consume.

 

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Well, what is the most consumed content out there?

 

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Video. So what we do is we

 

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create a YouTube channel for each of our clients, but then we also

 

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have our YouTube channel that has all of our clients. And

 

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so for our client on, you know, in studio, we're going

 

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in and we're going Riverside County Divorce, Divorce Lawyer, high

 

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asset divorce, high net worth divorce, blah blah blah in studio.

 

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And so when somebody in Riverside County is doing a

 

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search, Google prefers to give people video.

 

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So if somebody asks a specific question, and that's the the beauty

 

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about, you know, YouTube, you upload that video, it breaks it down for you, and

 

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it has all the little question sections. So it literally will just go

 

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boom right to that question. So I like to use the example if

 

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I'm a divorce attorney. Would I rather show up for

 

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divorce lawyer in Riverside County

 

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where it's just gonna list, like, 20 attorneys, and people are gonna call down the

 

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list and most likely be like, well, how much does it cost? You know? Because

 

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when something's a commodity, and that's what Google has done is it's commoditized

 

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the legal industry. Just in my twenty years of working with

 

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the industry, I've seen attorneys who literally, like and I do this

 

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now on purpose just to show them how they no longer can depend on things

 

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like directories and generic Google and PPC,

 

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is I'll say to them, I'll be like, oh, so you're a, you know, you're

 

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a you're a a divorce lawyer in, let's say,

 

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LA County specializing in, like, the Beverly Hills area. Right?

 

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And I'll be able to say something like, so you're what? Like,

 

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700 an hour, seven fifty an hour? And they'll say,

 

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I wish. About about ten years ago, I was, but with how

 

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competitive things are, we're now down to about 500 an hour.

 

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And, obviously, that could be, you know, 400, and now they're at $3.25

 

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or whatever the number is. And so because there's so much commoditization

 

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in in this knowledge industry, what we do is we

 

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try to rise that back up to thought leadership, authoritative

 

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positioning so that they can get people that fit their ideal client

 

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profile so that they can charge what they should be charging for who

 

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they are, the experience they have, and the talent that they have. But

 

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when an attorney is judged solely on the price,

 

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how how do you raise your prices? You can't. You can only

 

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lower. Just like the high tide raises, guess what happens

 

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when, you know, 30% of the of of the

 

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people I call are gonna tell me that their rate is $2.25 an hour. Then

 

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I call somebody who's $4.50 an hour, I'm gonna be like, holy cow. He's twice

 

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as much because I'm not seeing him as a I'm not seeing the value

 

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there. So when we use question based search at its

 

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core, so we create FAQ, pages for their

 

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website from the transcripts. We actually download the transcript, and then we

 

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edit it in the FAQ format. We put the videos

 

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on their website. We create the YouTube channels. And so

 

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the advantage with the with YouTube is

 

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now when I do a specific search, which is a more

 

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educated person with a specialized issue like

 

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what happens to a second home during a divorce. Well, now

 

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the first one could be somebody who's trying to get a $500

 

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mutual, let's just get rid we have no assets. Let's just get out of each

 

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other's lives quickie divorce. The second one is probably

 

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somebody with some assets. There's probably gonna be some fighting. You

 

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know, you could custody issues. So the

 

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attorney can target that second client who has the second

 

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home versus just generically casting a net.

 

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He's now able to take that specialty lure that

 

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goes after that one kind of fish and put it out into the

 

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water to capture that fish. And that's what we're providing through

 

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YouTube. So is it is it

 

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are the podcast really just a separate

 

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distribution channel for video content, or are you actually producing

 

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audio only content as well?

 

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We are we we do everything streaming just like this. Right? So you and

 

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I and so all of ours we do everything streaming. We produce a

 

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YouTube show. We create shorts or reels are shorts. We

 

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create audiograms, but we also upload and create their own

 

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channels through Podbean on, like, twenty twenty two different

 

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networks. Everything from Apple, Spotify,

 

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Audible, which is Amazon's, Odysee, you know, all of

 

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those channels that are on Podbean. So for the people that want

 

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to consume the the content as a

 

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podcast, it's there. So if I'm a podcaster

 

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and that's how I get my information, and most people who learn through

 

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podcasting, they learn everything. You know? That's their digital

 

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language. I have met more people, and especially on this island,

 

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where there's like, oh, I just listen to podcasts. Because I'm like, oh, what shows

 

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do you watch? Like, I just listen to podcasts. So

 

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if I can help somebody who's, like, you know,

 

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in LA, look, you know, LA Divorce Attorney,

 

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now my show my my client's show pops up. And so then they

 

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can look at the episodes or, again, those same

 

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results in Google. So I will say that our

 

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audio is probably more of a cache means to

 

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an end, but that doesn't mean it doesn't provide value,

 

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and it's evergreen, and it's a growing medium. So

 

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it's like, we know that our clients are coming

 

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to us because they're being told they need a podcast, but what we're really

 

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giving them is a holistic marketing solution that allows them to go

 

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after their ideal clients.

 

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The other thing I really appreciate about what you're doing with YouTube

 

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and something that I've always been very passionate and curious about is that

 

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local targeting. Right? That's just not

 

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really a function or something that you can do effectively

 

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with podcasting right now. And so, you know, this huge

 

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debate about is YouTube podcast or podcast YouTube, who

 

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cares? But the fact that YouTube makes it

 

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easy to really hyper target your

 

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content to the right audience, I think it's something that more

 

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network providers and just more show creators should be thinking about, in

 

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the long run. Well and I think I

 

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think podcasts are gonna be like how the Internet was. I remember back,

 

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like, in the early aughts. I like to say that. My wife says I sound

 

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old when I say that. But in the early two thousands, right, I

 

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remember I used to tell people, the smaller the Internet gets,

 

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the bigger it will be. And the smaller podcasting

 

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gets, the bigger it will be. Because we

 

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have to understand that people go to these different

 

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just for general education and whatever. But, really, when they're searching and, you

 

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know, they they need their fears assuaged, they need clarity on an

 

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issue, they want to know that what they're reading

 

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because there's such a plethora of material out there and content out

 

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there. You know, content curation is a bigger

 

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skill than content creation, really, if you think about it.

 

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So the more that we're able to provide content

 

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on a local level, that that benefits our

 

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clients, I tell them, I'm like, listen. Would you rather have a

 

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show that got 50,000 downloads and views, but they're

 

Speaker:00:18:33

all in, you know, Thailand and Mississippi and

 

Speaker:00:18:37

Canada and California and you're in

 

Speaker:00:18:40

Michigan? Or would you rather have a show

 

Speaker:00:18:44

that gets 50 views, but you get 10 people that

 

Speaker:00:18:48

call you and six of them hire you because they see you

 

Speaker:00:18:52

as an expert? Which one provides you more value?

 

Speaker:00:18:57

And I've other unless they're just one of those jerk of a person that's like,

 

Speaker:00:19:00

I'll take the 50. No. You won't. No. I I'll take the

 

Speaker:00:19:04

50,000. You know what I mean? It's like, no. You won't. You'll take the six

 

Speaker:00:19:07

clients who give you a $10,000 retainer and pay you

 

Speaker:00:19:11

$350 an hour, and you end up making 15 to

 

Speaker:00:19:14

$20,000 off of them. The the return on investment

 

Speaker:00:19:18

is infinitely higher, and that's the other thing. Like, attorneys will say, well, how are

 

Speaker:00:19:21

you gonna help me go viral? And I'm like, I don't want you to

 

Speaker:00:19:25

go viral. And they're like, well, why not? And I'm like, well, listen. If you

 

Speaker:00:19:28

wanna learn how to unicycle while juggling law books and

 

Speaker:00:19:32

then write off the end of a pier, and we'll video it, and we'll get

 

Speaker:00:19:35

millions of views, and you'll get laughs, and then you get a $2,000 check from

 

Speaker:00:19:39

YouTube for the views. Or

 

Speaker:00:19:43

or how about we just reflect who you are

 

Speaker:00:19:46

offline, online, your knowledge, the the fact that you've been doing these all these years.

 

Speaker:00:19:50

You specialize in working with high net worth individuals. And so when they

 

Speaker:00:19:53

hire you, they're gonna give you $20. And so you're gonna make a hundred and

 

Speaker:00:19:57

20,000, but you have a fraction of the actual

 

Speaker:00:20:01

views or, you know, people consuming your content.

 

Speaker:00:20:05

And when you that mind shift hits, they're like, oh, and this

 

Speaker:00:20:08

again, why I like attorneys. You're right. Okay.

 

Speaker:00:20:13

So that that's our focus. Yeah. I think that's something that a lot

 

Speaker:00:20:16

more podcasters and and, honestly, just content creators in general should be focusing on

 

Speaker:00:20:20

is a hundred thousand views, listens, you

 

Speaker:00:20:24

know, whatever of not your target

 

Speaker:00:20:27

market is nowhere near as effective as a hundred of the people

 

Speaker:00:20:31

who are going to sign up for your services, buy your product,

 

Speaker:00:20:35

you know, follow your show, blah blah blah. So I think that's some really good

 

Speaker:00:20:38

advice and something anybody who's thinking about NetWorker. Again, just somebody who's looking

 

Speaker:00:20:42

at their content creation and feels like they're spinning their wheels should absolutely take

 

Speaker:00:20:45

to heart. As a reminder, we are chatting with Dennis DM Meador. He's

 

Speaker:00:20:49

founder and CEO of the legal podcast network. DM, before I

 

Speaker:00:20:53

let you go, there's a few questions I'd like to ask everybody, and I'm

 

Speaker:00:20:57

gonna be very curious because of your experience and and, you know, all these

 

Speaker:00:21:00

other places that you've mastered. I'll be curious

 

Speaker:00:21:04

to kinda hear what you think of of our little cute quaint podcasting

 

Speaker:00:21:08

space. You know, is there something where in podcasting you would

 

Speaker:00:21:11

like to see improvement, whether it's from the production

 

Speaker:00:21:15

side, distribution, listening, consumption, discoverability?

 

Speaker:00:21:19

Like, is there just something in podcast where you're like, god, I wish we did

 

Speaker:00:21:22

this better? I think you I think you nailed it earlier.

 

Speaker:00:21:25

It's the ability to to

 

Speaker:00:21:29

search within the podcasts. The the fact that

 

Speaker:00:21:32

you have to hear about a podcast, like,

 

Speaker:00:21:36

there's just not a way that that they've really mastered

 

Speaker:00:21:40

making podcasting podcasts accessible. It's

 

Speaker:00:21:44

almost like you gotta know someone who knows someone. You know what I mean? And

 

Speaker:00:21:48

it's like, whereas Google is just like, oh, and even

 

Speaker:00:21:51

social media, they're always just like, oh, what do you think of this? How about

 

Speaker:00:21:54

this? And you said you like this. So what about this? Podcasting's

 

Speaker:00:21:57

like this. Well, is that it?

 

Speaker:00:22:01

Well, ask me a different way, please. Oh, okay. How about

 

Speaker:00:22:05

this? That. It you know what I mean? It's just very rigid, and

 

Speaker:00:22:09

it's very almost just like in old school,

 

Speaker:00:22:13

if if if that makes sense. Because the rest of the Internet is just like,

 

Speaker:00:22:16

you know, it's just this, like, infinite, like, connectivity and and

 

Speaker:00:22:20

touch points. It's like podcast stands alone off to the side, and it's just

 

Speaker:00:22:24

like, we're smarter. We don't have to be a part of your group. We've got

 

Speaker:00:22:27

our own thing going on. Like, that's the vibe

 

Speaker:00:22:31

of podcasting to me. And maybe I'm wrong and those who are listening who love

 

Speaker:00:22:35

podcasting. I'm not saying I don't love podcasting, but you asked me what I would

 

Speaker:00:22:38

improve. I would improve the connectivity of podcasting to

 

Speaker:00:22:42

everything else. I I would agree that we certainly have

 

Speaker:00:22:46

a discoverability problem. I never thought of it in that connectivity problem,

 

Speaker:00:22:49

but it's funny you say that. I've been recently trying to find a a

 

Speaker:00:22:53

podcast to listen to. You know, one of them starting to get boring or have

 

Speaker:00:22:56

a little bit more time. And trying to

 

Speaker:00:23:00

search for one to appease my checklist

 

Speaker:00:23:04

is so difficult. And usually when you search, what you normally

 

Speaker:00:23:08

get are just here are the articles that people wrote about podcasting, and they're all

 

Speaker:00:23:12

promoting the same five, ten, 20, 50, hundred. Right? It's it's all the

 

Speaker:00:23:15

same ones that are in the top rankings, and and it's hard to get outside

 

Speaker:00:23:19

of that circle. And it really does feel like luck

 

Speaker:00:23:22

if you meet someone or, you know, someone points you in

 

Speaker:00:23:26

the direction of a show that you wouldn't have other house otherwise have found. So

 

Speaker:00:23:30

that's a that's a really good point. What about on the tech side? I mean,

 

Speaker:00:23:33

is there anything on your wish list as far as something that

 

Speaker:00:23:37

either is out there that you wanna buy yourself or something that you're like, god,

 

Speaker:00:23:40

I wish somebody would make this, and that would make everyone's lives easier.

 

Speaker:00:23:45

I wish that the good products were as easy to use as the

 

Speaker:00:23:49

bad products,

 

Speaker:00:23:53

I e, the Blue Yeti. Now I don't hate the Blue

 

Speaker:00:23:57

Yeti. I use the Blue Yeti for a minute.

 

Speaker:00:24:01

But plug and play real easy, but it's not a great

 

Speaker:00:24:04

product. So here I have

 

Speaker:00:24:08

this Shure microphone, and, yeah, it's plug and play, but, you know,

 

Speaker:00:24:12

I had to do a little more to it. I had to make sure I

 

Speaker:00:24:14

have to make sure it's placed right. And, like, I work with

 

Speaker:00:24:18

attorneys, you know, and and and to help other

 

Speaker:00:24:22

people, podcast is the biggest challenge. When you

 

Speaker:00:24:25

have somebody on your podcast remote that is not a

 

Speaker:00:24:29

podcaster, they think they can just show up with their iPhone

 

Speaker:00:24:33

and just like you know? And it's so I wish there was a

 

Speaker:00:24:38

you know, it's almost just like an easy way to make sure that

 

Speaker:00:24:41

people who are podcasting and I I honestly, we're trying to find a way to

 

Speaker:00:24:45

do this ourselves where we're just like, if you are gonna you

 

Speaker:00:24:48

know, this is what you have to buy in order to just even work with

 

Speaker:00:24:51

us. But it's all plug and play, but it works the way it needs to,

 

Speaker:00:24:55

the right camera, the right microphone, and even think

 

Speaker:00:24:58

about this, you and I. We're I mean, I'm not tech savvy in

 

Speaker:00:25:02

that. Like, I've been in IT or anything like that, but I've been using

 

Speaker:00:25:07

computers since I was in college, and I'm 47. You know?

 

Speaker:00:25:11

Like, I was the only person in my dorm with a computer.

 

Speaker:00:25:14

And, you know, this was, like, 9095.

 

Speaker:00:25:18

'19 fall of nineteen ninety five. So I

 

Speaker:00:25:22

know my and and we had to spend five minutes to get my easy plug

 

Speaker:00:25:25

and play with our easy Riverside plug and play

 

Speaker:00:25:29

to get my microphone working right. Well, if I had a

 

Speaker:00:25:33

58 year old attorney who sometimes has to have his, you know

 

Speaker:00:25:37

or 68 year old attorney who sometimes has to have his,

 

Speaker:00:25:41

administrator come in and turn on his computer for him. If I had him on

 

Speaker:00:25:44

the other end, he would just forget it. We'll just do this another time. So

 

Speaker:00:25:48

I really wish that we could just make it as easy as

 

Speaker:00:25:52

we do the cell phone, because now even grandma's carrying around a cell

 

Speaker:00:25:56

phone. But grandma's not podcasting because it's not as easy.

 

Speaker:00:26:00

It's true. It is very true. And lastly, are there podcasts

 

Speaker:00:26:03

on your listening list that you have to consume when they come out that

 

Speaker:00:26:07

you will never let an episode get past you?

 

Speaker:00:26:11

The office lady's favorite. I don't know if you've talked about

 

Speaker:00:26:15

it a lot or whatever, but it's, Jenna Fischer

 

Speaker:00:26:19

and, Angela Kinsey. And they have

 

Speaker:00:26:23

been doing it for a few, I wanna say, three, maybe four

 

Speaker:00:26:26

years now, episode by episode. And what's really

 

Speaker:00:26:30

interesting about the office ladies is they deep

 

Speaker:00:26:34

dive. And the thing about people that listen or do you

 

Speaker:00:26:37

do you watch The Office? I I watched a lot of it when it was

 

Speaker:00:26:41

first started off, and then I I trailed off after, you know, a few seasons.

 

Speaker:00:26:44

But, I mean, I respect the show and the comedy, and and they're great.

 

Speaker:00:26:48

So it was the most streamed show during the pandemic. So,

 

Speaker:00:26:52

like, Gen z caught on to it. Millennials love it. So it kinda

 

Speaker:00:26:55

re upped. And because it's kinda tongue in cheek and it's so inappropriate in so

 

Speaker:00:26:59

many ways, and it's so, you know, like, they could not the

 

Speaker:00:27:03

office couldn't exist in the way that it did back then now

 

Speaker:00:27:06

just because they'd have picketing outside every every day.

 

Speaker:00:27:10

But now people kinda like, they still laugh at it.

 

Speaker:00:27:14

But they like so

 

Speaker:00:27:18

people who watch The Office, the question is not, have you

 

Speaker:00:27:21

watched The Office? The question is, do you watch

 

Speaker:00:27:25

The Office? Because people who watch The Office, I've

 

Speaker:00:27:29

seen it beginning to end on purpose seven times.

 

Speaker:00:27:33

I've watched countless one off episodes. I have three, four, five of

 

Speaker:00:27:37

my favorite episodes that I could just, like, right now walk out of here. I

 

Speaker:00:27:40

could go watch, Dinner Party. That's one of my favorite ones. If I if

 

Speaker:00:27:44

I know I wanna laugh and have ridiculous, I could you know, just

 

Speaker:00:27:48

whatever. Like, I could just go and like, as soon as an episode goes, I

 

Speaker:00:27:51

can go in my head. I know everything is gonna happen. I laugh before it

 

Speaker:00:27:54

even happens. And so what the office ladies

 

Speaker:00:27:58

podcast did or does is they deep dive. I mean, one time they

 

Speaker:00:28:02

had, like, the guy who manned their snack cart, but they'll they've

 

Speaker:00:28:06

had, like, they've had, like, Steve Carell and, you know, all

 

Speaker:00:28:10

the major people. But, like, one episode, they're like, you know, he just had

 

Speaker:00:28:13

the greatest snacks and sandwiches, and then he, like, was sharing, like, his secret

 

Speaker:00:28:17

sandwich, you know, sauce recipe and, like, it just stuff like

 

Speaker:00:28:21

that where you're it just brings the episode alive. Or they'll be

 

Speaker:00:28:24

like, oh, oh, okay. So in this scene right here,

 

Speaker:00:28:28

what you'll notice is so and so turns their head.

 

Speaker:00:28:32

The reason they turn their head is they broke, and they're actually

 

Speaker:00:28:36

dying laughing. And if you watch their side, you could see them

 

Speaker:00:28:40

actually moving up and down laughing. And so I'll rewatch

 

Speaker:00:28:44

the episodes, and I'll notice all these little things

 

Speaker:00:28:48

that I had never I would have never known had I not had

 

Speaker:00:28:51

two ladies who were there and producers who were there,

 

Speaker:00:28:55

whoever's on with them at the time, the writers, the producers, the, you

 

Speaker:00:28:59

know, just everybody just coming back and reminiscing,

 

Speaker:00:29:02

you know, what they got at from, you know, the show as a

 

Speaker:00:29:06

Christmas swag gift. And just all this little stuff that opens

 

Speaker:00:29:10

up the show for me in so many ways where I can experience

 

Speaker:00:29:13

it again in a new way. And when you love something,

 

Speaker:00:29:17

that's always wonderful. Yeah. You know, I I love the idea

 

Speaker:00:29:21

of having the folks who aren't always on podcast. Right? You said Steve Carell. I'm

 

Speaker:00:29:25

sure he's done a bunch of podcasts and has answered the same questions over and

 

Speaker:00:29:28

over again. So I love that concept of going to, you know, the

 

Speaker:00:29:32

behind the scenes players, the folks nobody would think to interview and and bringing them

 

Speaker:00:29:35

on. And I also appreciate the fact that for the

 

Speaker:00:29:39

office, right, this content has now created another reason for

 

Speaker:00:29:43

you to go back and watch it again. And so something for for

 

Speaker:00:29:46

people to consider in, you know, movie and and television and film production.

 

Speaker:00:29:50

So that's a that's a great, great point. So once again, it's

 

Speaker:00:29:54

been Dennis DM Meader, founder and CEO of the Legal Podcast

 

Speaker:00:29:58

Network. You can find more at the

 

Speaker:00:30:00

legalpodcastnetwork.com. DM, thank you for

 

Speaker:00:30:03

joining me. Thank you, Matthew.